Law Offices in Houston and Bellaire
Call for a Free Initial Consultation
B. L. Jensen, L.P.B. L. Jensen, L.P.
Local: 832-460-3366
Toll Free: 877-297-7414

Se Habla Español Email Us

Beware of external distractions while driving

There are plenty of things inside of vehicles to distract motorists from the task at hand -- driving. Smartphones, fiddling with the radio or other dashboard controls, food and drink, bickering children and even casual conversations with passengers all contribute to the problem of distracted driving.

However, many motorists don't consider how external factors can also cause them to get distracted behind the wheel. Few probably realize that the ubiquitous roadside advertising is a major external distraction.

Researchers at the Department of Industrial Engineering at King Saud University in Riyadh, Saudi Arabia, recently studied this phenomenon. They looked at the effects of roadside advertising on drivers' performance on a simulator. They also questioned a small sample of the participating motorists, asking their opinions on the level of distraction from the signs.

Of the 160 drivers in the study, half indicated they were distracted at least once by billboard advertising. At least 22 percent of the volunteers' performance indicated they were in dangerous situations because of distractions from this advertising.

The participants in the driving simulation had two identical paths to travel, but with a major difference. The first path was free of billboards, and the second had posted signs along the route.

The results of the driving simulator showed that two performance indicators worsened in the path dotted with billboards. These indicators were drifting out of designated lanes and crossing dangerous intersections recklessly.

While there were three additional performance indicators that decreased drivers' efforts, these were not statistically significant. They were speeding, changing traffic lanes without using turn signals and tailgating.

Roadside billboards are American icons. From early 20th century Coca-Cola and Ivory soap advertising along pre-interstate roads to today's modern ads, it's likely that billboards are here to stay.

However, if the at-fault driver who caused your wreck was distracted by roadside advertising, that might be an important element to include in your claim for damages.

No Comments

Leave a comment
Comment Information
Get A Free Consultation

How Can We Help?

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

Brian Jensen

Representation in the Houston Area with 2 Convenient Locations:

Bellaire Office
Frost Bank Building
6750 West Loop South
Suite 800
Bellaire, TX 77401

Toll Free: 877-297-7414
Phone: 832-460-3366
Fax: 713-665-6818
Bellaire Law Office Map

Houston Office
By Appointment Only
14439 Twisted Oak Lane
Houston, TX 77079

Toll Free: 877-297-7414
Phone: 832-460-3366
Fax: 713-665-6818
Map & Directions

  • Super Lawyers
  • Distinguished AV | Peer review rated | for ethical standards and legal ability | LexisNexis Martindale Hubbell
  • Texas board of legal specialization TBLS 1974
  • Board Certified | Texas board of legal specialization | Personal Injury Trial Law
  • Texas trial lawyers association